Favorite Son Spice Company

A rub is a combination of spices, seasonings and herbs that add flavor and texture to meats.

A good piece of meat can be made a great piece of meat simply by using a rub that adds a burst of flavor that isn’t found in unseasoned meat.

There are two basic ways to use a rub.

1. You can use it as a seasoning, like salt or pepper. Shake it over the steak/beef, pork chop, chicken or vegetable and cook it without delay. In this example, the resulting flavor will be on the surface of the meat and it will pretty much taste like it does out of the bottle. There's nothing wrong with this approach and it works well when dinner needs to be made in a hurry. 

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2. You can use it as a dry marinade.  Apply the rub very generously to the steak/beef, pork chop, or chicken several hours or even days ahead of time and leave it on to flavor the meat. ("Marinate" the rubbed meat in the refrigerator.) With this method, the rub penetrates the meat more deeply and a considerable transformation takes place. The fusion of seasonings and meat juices alters the original flavor of both the rub and the meat. You wind up with a richer, deeper, more dynamic flavor that's greater than the sum of the parts. Rubs also aid in the creation of a savory crust. 

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